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Textile Outlook International
Issue 88:
July 2000

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Reports in this issue
Editorial: Innovation helps Japan's apparel makers to stay ahead of the competition
Denim and Jeans: Trends in EU Production and Trade
Profiles of Onward Kashiyama, Renown and World
World Capacities and Shipments of Textile Machinery
Total Customer Care in the Clothing Industry
Prospects for Household Textiles Markets in Developed Countries

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Profiles of Onward Kashiyama, Renown and World

published in Issue 88, July 2000  

Onward Kashiyama, Japan’s leading apparel company, has thrived by selling men’s and women’s apparel under a variety of its own brands and top international names such as Polo Ralph Lauren, Calvin Klein and Donna Karan. However, the company has suffered recently from weak sales through department stores and a slowdown in revenue growth from its core brands. Onward Kashiyama has raised operating efficiencies, and products are now mostly subcontracted and made overseas. But to secure future profits, it must rebuild its core brands, cultivate new ones, and reduce its reliance on department stores.

Renown, one of Japan’s oldest apparel makers, targets different age groups with medium- to high-priced men’s and women’s apparel. Products are sold, mainly through department stores, under 85 brand names. Renown has not recorded a profit for nine years. But a new strategy has started to pay off. Unwanted assets are being scrapped and Renown aims to sell more of its goods through directly managed speciality stores. Debt levels and operating losses have already fallen and the company is forecasting a net profit of¥1 bn for 2000/01.

World focuses on women’s apparel, although sales of men’s clothing are growing. Products are sold under 54 in-house brands at prices which are pitched just below those of designer labels such as Emporio Armani and Max Mara. Sales of World’s retail brands increased by 17% in the first half of 2000/01. But revenues and profits have been falling. World’s strategic response has led to a speeding up of delivery times, more control over inventory and retail operations, and the launch of five ranges per year. Revenues have halved but profits have soared. For the future, World aims to capitalise on its superior brand development skills, while promoting e-retailing and developing a new store concept, the Multi-Taste Remix Generation Store.

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Product Overview   

Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
 country profiles – providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
 company profiles – giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
 trends in world textile and apparel trade and production – taking into account current issues facing the industry – such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
 trends in EU and US imports of textiles and clothing – providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
 innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing – in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing – or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
Textile Outlook International is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 6 printed publications a year, containing a total of 30 reports plus editorials written by Robin Anson, our editorial director and in-house industry expert.
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