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Textile Outlook International
Issue 88:
July 2000

Product Overview
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Reports in this issue
Editorial: Innovation helps Japan's apparel makers to stay ahead of the competition
Denim and Jeans: Trends in EU Production and Trade
Profiles of Onward Kashiyama, Renown and World
World Capacities and Shipments of Textile Machinery
Total Customer Care in the Clothing Industry
Prospects for Household Textiles Markets in Developed Countries

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Total Customer Care in the Clothing Industry

published in Issue 88, July 2000  

Research by Droege & Comp suggests that total customer care can boost "corporate value", in the form of higher turnover and/or greater returns on sales. To ensure total customer satisfaction, customer orientation needs to be institutionalised within a company. This involves allocating responsibility for customer queries, complaints or requests for information, and implementing standard procedures for all activities which are related to customers.

An important dimension of customer care is to "capitalise on customer access". This involves the use of knowledge about customers’ buying and selling patterns to assemble customised packages aimed at individual customers or small groups of customers.

Total customer care involves retaining customers as well as finding new ones - recruiting a new customer can cost up to five times as much as keeping an existing customer. Often, the profit potential represented by retention customers is not fully exploited. To maximise customer loyalty and tie customers more closely to the company, a company’s corporate image should express "closeness to the customer". Also, greater customer satisfaction will help a company to fully exploit cross-selling and up-selling potential. But only profitable customer relationships should be nurtured and maintained.

During the transition to total customer care, top management must assume a "role model" function and actively promote implementation. In this way, everyone associated with the company will learn that they have to satisfy the customer if the company is to secure its market position and thrive.

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Product Overview   

Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
 country profiles – providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
 company profiles – giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
 trends in world textile and apparel trade and production – taking into account current issues facing the industry – such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
 trends in EU and US imports of textiles and clothing – providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
 innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing – in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing – or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
Textile Outlook International is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 6 printed publications a year, containing a total of 30 reports plus editorials written by Robin Anson, our editorial director and in-house industry expert.
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

This is what our customers say:
"I rely on Textile Outlook [International] to keep me abreast of trends in the industry"
(Samuel F Simpson Jr; Vice President Global Sales; Gerber Technology )