Trends and Innovations in the Denim Industry

26 pages, published in Issue 121, January-February 2006   Report price: Euro 395.00; US$ 520.00

The world jeans market was worth US$49 bn in 2004. However, growth is slowing due to the popularity of alternative garments?such as combat trousers?and also, in part, to market saturation.

Market saturation is, in turn, attributable to the emergence of new fabric and garment capacities in developing countries following the removal of quotas at the end of 2004. Indeed, about 50% of global denim capacity is now concentrated in Asian mills, and the bulk of this is in China. Meanwhile, several other countries have built new, vibrant denim industries. In Turkey, for example, jeans exports surged by 30% in value terms to US$1.4 bn in 2005.

Global demand is set to rise by 5-6% in the coming year, but global supplies will grow by a faster 8%. Manufacturers? capacities are increasing significantly, buoyed by low cotton prices and the more liberal trading environment following the end of quotas. In the Indian city of Ahmedabad alone, mills will supply around 500 mn metres by the end of 2006.

To maintain growth, a number of denim manufacturers?including Arvind Mills in India?are investing downstream in garment production and selling international brands under licence through domestic retail outlets. Successful manufacturers will also include those who pursue strategies of product differentiation with a greater emphasis on design. Globally, denim designers are experimenting with fabric and garment details?including embellishments?in order to add value. New add-ons are being incorporated in the form of patches, appliqué, rhinestones and glitter. Some of the leading branded jeans manufacturers are also incorporating smart fabrics and interactive technologies. Levi Strauss, for example, has designed jeans which are compatible with the iPod music player.

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• Global trends in fibre production, consumption and prices, March-April 2007, (March-April 2007)
• Survey of the European Yarn and Fabric Fairs for Autumn/Winter 2006/07, (November-December 2005)
• Profile of Tavex Algodonera, (March-April 2004 )
• Profiles of Arvind Mills, GTN Textiles, and Vardhman, (January 2003)
• Profile of Levi Strauss, (January 2002)

Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries ? and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
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	company profiles ? giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
	trends in world textile and apparel trade and production ? taking into account current issues facing the industry ? such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
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	innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing ? in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing ? or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
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