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Technical Textile Markets
Issue 69:
2nd quarter 2007

Product Overview
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Reports in this issue
Editorial: Techtextil--a Trade Fair for Technical Textiles and Nonwovens (4 pages)
Huntsman Textile Effects: Prospects Under New Ownership (32 pages)
Profiles of Five Fast Growing Nonwovens Producers (34 pages)
Technical Textile Innovations in Japan (22 pages)
Global technical textiles business update, 2nd quarter 2007 (21 pages)
Statistics: fibre consumption in South America, 2nd quarter 2007 (11 pages)

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Profiles of Five Fast Growing Nonwovens Producers

34 pages, published in Issue 69, 2nd quarter 2007  

Five major nonwovens producers—Finland-based Ahlstrom, USA-based Kimberly-Clark, Denmark-based Fibertex, Israel-based Avgol and Czech Republic-based Pegas Nonwovens—have achieved impressive sales growth in recent years. Two companies, Ahlstrom and Kimberly-Clark, originated as paper manufacturers but later went on to diversify into nonwovens. By contrast, Fibertex began operations in the 1960s as a producer of needlepunch nonwovens. Avgol and Pegas are relatively new companies, having been established less than 20 years ago.

Various growth strategies have been adopted by the five companies, including expanding existing capacities, undertaking research and development, making acquisitions, diversifying, and expanding internationally. Interestingly, the emphasis placed on each strategy depends on a company’s stage of development. Ahlstrom, for example—having already established a wide product portfolio and a large manufacturing base—has followed an aggressive strategy of international expansion in recent years. Its acquisition activity has focused mainly on setting up factories and sales offices in established Western markets although it has recently set up production facilities in Brazil, China and South Korea. Kimberly-Clark, by contrast, has generated growth by developing and establishing brands and patents and by investing in research and development. For the future, however, it is focusing on the fast growing BRICIT (Brazil, Russia, India, China, Indonesia and Turkey) countries, the Americas and parts of Asia.

Fibertex diversified in the 1970s from the manufacture of needlepunch nonwovens to geotextiles and nonwovens for household textiles. In the 1980s and 1990s it expanded by setting up several new production facilities in Denmark. Since 2003 it has expanded into low cost locations abroad by building facilities in Malaysia and the Czech Republic. Avgol’s production operations were solely in Israel prior to 2001. Since then, it has established a manufacturing presence in the USA and, more recently, in China—albeit through a joint venture. Avgol is in the process of building a nonwovens facility in Russia to serve emerging markets in Eastern Europe, Central Asia and other parts of the former Soviet Union.

Pegas’s strategy differs from those of the other four companies in that its only production facilities are in the Czech Republic. Despite this limitation, its sales have grown by virtue of its close proximity to markets in the EU, Eastern Europe and Russia and its low labour cost base in the Czech Republic.

Table of Contents
Profiles of Five Fast Growing Nonwovens Producers
  • Summary
  • Introduction Expansion strategies
    Financial indicators
    Strategies for growth

  • Ahlstrom
    Company development
    Company structure
    Location of operations
    Environmental responsibility
    Future development
    Financial indicatoRS

  • Kimberly-Clark
    Company development
    Market strategy
    Financial indicators

  • Fibertex
    Company development
    Market strategy
    Financial indicators

  • Avgol
    Company development
    Market strategy
    Financial indicators

  • Pegas
    Company development
    Market strategy
    Financial indicators

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Related Reports  
Product Overview   

Four times a year, Technical Textile Markets provides an overview of the global man-made fibre, nonwoven and technical textile industries. It provides market data and analysis of new and established markets for technical textiles, and is essential reading for senior executives in (or supplying) the man-made fibre, nonwoven and technical textile sectors – as well as for those who are not involved in the industry on a day-to-day basis, but who need an authoritative source which helps them to quickly gain an understanding of the key issues facing the companies which are actively involved in this fast-growing sector.
Reports in Technical Textile Markets include:
company and country profiles – giving you the opportunity to learn from strategies employed by others, in terms of production, sourcing, import/export, infrastructure and development, and plans for the future.
profiles of the world's top 40 producers of nonwovens – updated each year with details of developments from each of the leading producers, including acquisitions, investments and divestments, and analyses of trends which the "rising stars" are using to their advantage.
statistical reports – including consumption data, by fibre and end-use applications. Regular updates are published for fibre consumption in Japan, the rest of Asia, the USA, and Western Europe.
market sector information – analyses of important commercial end-user applications, and profiles of both established and emerging markets which take into account such innovations and developments as nanotechnology and intelligent textiles.
regular updates on innovations in fibres, technical textiles, apparel and machinery – including developments in the following categories: fibres and yarns; technical textile fabrics for industrial applications; machinery; technical textiles for apparel; composites; other technical textile products; and technical textile treatments and finishes.
reports on new technological developments and other topical issues – with clear, authoritative comments on their economic and commercial significance. The reports bring to your attention the key issues which you can use to develop your business, and provides contact details of useful organisations.
So whether you are involved in man-made fibres, nonwovens or technical textiles – in manufacturing, converting, import/export, or end use – or if you are in education or consultancy or investment or finance – a subscription to Technical Textile Markets will tell you what you need to know about the key trends in the industry.
Technical Textile Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five research-based reports (see above) and an editorial.
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If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive a monthly update of business news, called "Technical Textiles Business Update" delivered to you by email, free of charge.

Technical textiles are used in a wide range of end-use applications and markets, including agricultural; automotive; building/ construction/ engineering; medical and hygiene; packaging; protective clothing; sports and sportswear; and transport. A subscription to Technical Textile Markets will support your decision making, and provide the information you need to expand into new markets.

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