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Technical Textile Markets
Issue 69:
2nd quarter 2007

Product Overview
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Reports in this issue
Editorial: Techtextil--a Trade Fair for Technical Textiles and Nonwovens (4 pages)
Huntsman Textile Effects: Prospects Under New Ownership (32 pages)
Profiles of Five Fast Growing Nonwovens Producers (34 pages)
Technical Textile Innovations in Japan (22 pages)
Global technical textiles business update, 2nd quarter 2007 (21 pages)
Statistics: fibre consumption in South America, 2nd quarter 2007 (11 pages)

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Huntsman Textile Effects: Prospects Under New Ownership
32 pages, published in Issue 69, 2nd quarter 2007  


Huntsman Textile Effects is owned and operated by Huntsman Corporation—one of the world’s largest manufacturers of differentiated chemical products. The term “textile effects” is used to describe treatments which provide textiles with special properties, such as comfort, easy care, freshness, oil and water repellency, and protection against bacteria, flame, fungi and ultraviolet radiation.

The Textile Effects business was originally owned by Ciba Specialty Chemicals. It was sold to Huntsman in 2006 for a consideration of Swfr332 mn (US$265 mn). Huntsman then embarked on a US$135 mn restructuring initiative to reorganise the business. As part of an agreement with Ciba to rename its products, Huntsman Textile Effects launched a new branding concept on April 2, 2007.

Huntsman Textile Effects generated a turnover in 2006 of about US$1 bn. In the same year it had approximately 4,200 employees working in 11 manufacturing locations in eight countries as well as in 40 sales and technical service centres around the world.

Demand for Huntsman Textile Effects’ products is expected to remain stable in 2007. This stability—coupled with momentum resulting from the restructuring initiative and a corporate culture which is open to innovation—will stand the business in good stead until the end of 2008.

That said, the future of Textile Effects has become uncertain following an announcement in July 2007 that Huntsman is set to be taken over by Hexion. Assuming the takeover goes ahead, the Textile Effects business will contribute only a tiny percentage to the new owner’s revenues and profits. As such, its development over the short term will depend heavily on the views of Hexion’s executives. If they deem that Textile Effects is able to deliver organic growth, future investment in the business should be relatively secure. But if they perceive it to be a low priority, Textile Effects may have to compete more fiercely for funding than it did under the ownership of Huntsman.

Table of Contents
Huntsman Textile Effects: Prospects Under New Ownership
  • Summary
  • Introduction
  • Products and services
    Brands
    Textile printing

  • New marketing and branding strategy
    Simplicity and innovation

  • Markets
    Textiles for aircraft, automobiles, boats and trains
    Tailor-made polymer coatings for functional textiles
    Domestic and industrial textiles: high performance applicationsfor multifunctional products
    New market: protective workwear
    Regional markets
    Price increases

  • Restructuring

  • Competitors

  • Research and development

  • Strategic alliances
    Dupont and Invista
    Monforts
    Brückner
    Thomson Research Associates (TRA)
    Schoeller

  • Financial performance

  • Strengths, weaknesses, opportunities and threats

  • Outlook

  • Appendix 1: Huntsman Corporation—Company Development

  • Appendix 2: Huntsman Corporation—Strategy
    Focus on differentiated products
    Divestment

  • Appendix 3: Huntsman Corporation—Corporate responsibility
    Common standards
    Community awareness and outreach standards

  • Distribution safety standards
    Emergency preparedness and response standards
    Health and safety standards
    Environmental standards
    Process safety standards
    Product steward standards

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Related Reports  
Product Overview   

Four times a year, Technical Textile Markets provides an overview of the global man-made fibre, nonwoven and technical textile industries. It provides market data and analysis of new and established markets for technical textiles, and is essential reading for senior executives in (or supplying) the man-made fibre, nonwoven and technical textile sectors – as well as for those who are not involved in the industry on a day-to-day basis, but who need an authoritative source which helps them to quickly gain an understanding of the key issues facing the companies which are actively involved in this fast-growing sector.
Reports in Technical Textile Markets include:
company and country profiles – giving you the opportunity to learn from strategies employed by others, in terms of production, sourcing, import/export, infrastructure and development, and plans for the future.
profiles of the world's top 40 producers of nonwovens – updated each year with details of developments from each of the leading producers, including acquisitions, investments and divestments, and analyses of trends which the "rising stars" are using to their advantage.
statistical reports – including consumption data, by fibre and end-use applications. Regular updates are published for fibre consumption in Japan, the rest of Asia, the USA, and Western Europe.
market sector information – analyses of important commercial end-user applications, and profiles of both established and emerging markets which take into account such innovations and developments as nanotechnology and intelligent textiles.
regular updates on innovations in fibres, technical textiles, apparel and machinery – including developments in the following categories: fibres and yarns; technical textile fabrics for industrial applications; machinery; technical textiles for apparel; composites; other technical textile products; and technical textile treatments and finishes.
reports on new technological developments and other topical issues – with clear, authoritative comments on their economic and commercial significance. The reports bring to your attention the key issues which you can use to develop your business, and provides contact details of useful organisations.
So whether you are involved in man-made fibres, nonwovens or technical textiles – in manufacturing, converting, import/export, or end use – or if you are in education or consultancy or investment or finance – a subscription to Technical Textile Markets will tell you what you need to know about the key trends in the industry.
Technical Textile Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five research-based reports (see above) and an editorial.
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive a monthly update of business news, called "Technical Textiles Business Update" delivered to you by email, free of charge.

Technical textiles are used in a wide range of end-use applications and markets, including agricultural; automotive; building/ construction/ engineering; medical and hygiene; packaging; protective clothing; sports and sportswear; and transport. A subscription to Technical Textile Markets will support your decision making, and provide the information you need to expand into new markets.

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