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Profile of Madura Fashion & Lifestyle: a leading retailer of premium branded apparel in India
published in Issue 167, February 2014
Madura Fashion & Lifestyle, based in Bangalore, India, is a leading retailer of branded apparel in India. The company is active mainly in the men's wear segment, and sells its products through an extensive network of stores as well as online. In January 2012 Madura Fashion & Lifestyle centralised its research and development (R&D) activities in a new Knowledge Management Centre (KMC). This is the only centre of its kind in India and represents Madura Fashion & Lifestyle's commitment to innovation, and to providing consumers with quality products. In order to increase its share of the domestic apparel market, Madura Fashion & Lifestyle has identified India's emerging women's wear and children's wear markets, as well as growing demand for casual wear, as opportunities for diversification. However, the company faces challenges in the retail environment. Although Madura Fashion & Lifestyle is a large company relative to most apparel retailers in India, it may not be sufficiently diversified to compete with large-format retailers and international brands. This report highlights the company's development, corporate structure, brands and products, joint ventures, and retail and distribution network. It also provides insight in the company's business strategy, markets, competition, challenges, research and development (R&D), corporate social responsibility (CSR) and financial performance, as well as an outlook for the future. The report serves as an indispensable case study for those who want insight on a leading Indian apparel retailer.
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
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trends in world textile and apparel trade and production taking into account current issues facing the industry such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
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