We also offer a flexible subscription product,
the Multi Report Package,
which allows you to select your own choice of reports from our full range,
to suit your own budget. Click here for full details.
The European Market for Women's Lingerie
published in Issue 123, May-June 2006
The West European market for women’s lingerie—comprising bras, briefs and other products such as bodies, teddies, bustiers, camisoles and corsetry—was worth an estimated US$11.27 bn at retail level in 2005. Germany has the largest national lingerie market in the region, followed by Italy, the UK, France, and Spain.
Bras accounted for 56% of the total value of the lingerie market in 2005 while the market for briefs represented 29%. However, the high value share of bras reflects the fact their average price, at US$17.58 per item, was several times that of briefs, at US$3.60. In volume terms briefs dominate the market.
The market has performed sluggishly since the mid-1990s. Over the 11 years between 1994 and 2005, consumption of bras per woman in Western Europe rose by only 13% in volume terms while that of briefs increased by a mere 12%. Moreover, slow growth is expected to continue between 2005 and 2012. Against this background, there has been a flurry of merger and acquisition activity, culminating with the divestment by Sara Lee of its European branded intimate apparel business to Dim Branded Apparel (DBA) in February 2006 and its UK-based Courtaulds private label apparel business in May 2006.
For the future, the prospects for brands in the bra business appear reasonable. But the briefs market is becoming intensely competitive as sales of multipacks in supermarkets exert downward price pressure on suppliers and other retailers. The prospects for the briefs category would therefore appear to be tough.
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
country profiles – providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
company profiles – giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
trends in world textile and apparel trade and production – taking into account current issues facing the industry – such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
trends in EU and US imports of textiles and clothing – providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing – in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing – or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
Textile Outlook International is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 6 printed publications a year, containing a total of 30 reports plus editorials written by Robin Anson, our editorial director and in-house industry expert.
Electronic supplement If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.
In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.
This is what our customers say:
"If I was paid commission each time I recommend Textile Outlook International, I'd be a millionaire."