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Profile of Alexandra: a leader in the supply of workwear
published in Issue 8, 1st Quarter 2004
Alexandra is the UK’s leading supplier of corporate clothing and workwear. Since its establishment in 1958 as a mail order workwear business, the company has gained a reputation for garment quality and a high level of customer service. It has a respected brand name—backed up by a royal seal of approval—which has enabled it to secure large corporate accounts and maintain a significant share of the UK workwear market.
The company has undergone extensive restructuring in recent years which has involved moving its manufacturing operations overseas, effectively transforming itself from a UK producer into a global procurer of workwear garments. By capitalising on its global buying power, the company is in a strong position to compete effectively on both price and quality.
Despite the effect of price deflation on its turnover, Alexandra has been able to boost its volumes and improve its earnings. For the year ended January 31, 2004, the company reported a 14.4% increase in pre-tax profit in the face of a 4.1% decline in turnover.
Having pared its cost base and slashed its debt, Alexandra is now focused on growth. It is stepping up its sales and marketing efforts with a view to securing high quality contracts. It is also investigating acquisition opportunities to supplement organic growth.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
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