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Performance Apparel Markets
Issue 19:
4th quarter 2006

Product Overview
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Reports in this issue
Fast track: tracking the sportswear industry in the UK (6 pages)
Performance apparel markets: product developments and innovations, 4th quarter 2006 (6 pages)
Performance apparel markets: flame resistant fibres and fabrics, 4th quarter 2006 (28 pages)
Lion Apparel: a leading supplier of protective apparel for firefighters (11 pages)
Performance apparel markets: business update, 4th quarter 2006 (12 pages)

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Lion Apparel: a leading supplier of protective apparel for firefighters

Buy 'Lion Apparel: a leading supplier of protective apparel for firefighters' now 11 pages, published in Issue 19, 4th quarter 2006  
Report price: Euro 395.00; US$ 520.00  

Lion Apparel is the world’s largest manufacturer of protective apparel for firefighters. It is a significant player in North America, Europe and Asia Pacific. The company was founded in 1898 to sell apparel to farmers. In the 1930s it started selling uniforms for employees in petrol service stations. However, it was not until the 1960s that it began to diversify into firefighter uniforms. This proved prescient, as the 1970s oil shock badly affected sales of Lion’s service station uniforms, and the company moved more aggressively into the firefighter apparel business.

Lion’s firefighter apparel sales have grown organically and through two acquisitions: Janesville and Body-Guard. Lion was the first company to introduce a number of fabric innovations to the fire apparel market, including PBI (polybenzimidazole), Gore-Tex and a moisture management system using Teflon. Lion also introduced the concept of a wholly managed service for fire brigades. This contractual service operates under the brand of Lion TotalCare and supplies, cleans, repairs and replaces firefighters’ clothing and equipment.

Lion’s firefighting apparel is made inherently fire-retardant through the use of a combination of materials. The key elements of its flame retardant apparel are PBI, Kevlar and Nomex.

The future looks good for Lion. The company has expanded successfully from an initial base in the USA to Europe and Asia Pacific. It is involved in various joint ventures around the world which bring in large business contracts. And, even though the future market for firefighting apparel is unlikely to diminish, it is looking at other markets and launching new product lines—such as the MT94 multi-threat garment—which will take its business to other sectors.

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Related Reports  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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