We use cookies to improve your browsing experience. If you continue, we'll assume that you are happy to accept cookies from our website. You can change your browser's cookie settings at any time. To find out more about how we use cookies and how to manage your browser settings read our cookies policy.
Global Apparel Markets
Issue 31:
February 2016

Product Overview
Buy this Issue now
Subscribe
Download brochure (PDF)
Download price list (PDF)

Price list download

Please choose your preferred currency:
Request sample issue
View list of reports
in other issues


Reports in this issue
Talking strategy: Cindy McNaull of Cordura discusses the impact of the athleisure trend on product development and marketing
Myanmar: re-emergence as a global clothing exporter (32 pages)
Global apparel markets: product developments and innovations, February 2016 (22 pages)
Trade and trade policy: clothing imports, consumer expenditure and trends in five emerging markets: Egypt, India, Mexico, Qatar and Vietnam, 2016 (29 pages)
Global apparel markets: business update, February 2016 (30 pages)

Multi Report Package
We also offer a flexible subscription product, the Multi Report Package, which allows you to select your own choice of reports from our full range, to suit your own budget.
Click here for full details.
Talking strategy: Cindy McNaull of Cordura discusses the impact of the athleisure trend on product development and marketing
published in Issue 31, February 2016  


Consumers are increasingly demanding athleisure clothing which can be worn for various activities throughout the day – including commuting, working and exercising. Furthermore, there is a growing preference among consumers for buying fewer apparel products and focusing their purchases on items which are made to last. As a result, there is a need for clothing which is comfortable, durable and stylish, and incorporates performance properties. Such demands have presented suppliers of performance fibres and fabrics with new challenges, and have led some to develop new products. At the same time, these demands have created new opportunities for a number of companies to expand their offerings. In this edition of Talking strategy, the global brand and marketing director for Cordura, Cindy McNaull, discusses how shifts in consumer demand and the rise of the athleisure trend have made an impact on the development of the Cordura fabric portfolio. Also, she discusses the implications of these trends for the brand's marketing strategy and the importance of collaboration when creating new products and new market opportunities.

To read the full report
buy issue 31 now
Subscribe
Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

Individual issues are also available for purchase. Our customer service team will be pleased to advise you on the most suitable method of purchasing.

Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information but the PDF files will be available immediately on publication, so you dont have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

This is what our customers say:
"if the first edition of Global Apparel Markets is an indication of what is to follow, it should soon establish itself as a must read publication for those of us associated with this continuously changing industry"
(Derek Dickins; Prime Source Forum)