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Survey of the European Fabric Fairs for Spring/Summer 2011
published in Issue 145, June 2010
The round of European textile fairs for the spring/summer 2011 season gave textile manufacturers some grounds for optimism, although trading remains difficult. The attendance at most of the fairs actually increased compared with a year ago and mills reported that solid business was done. One important sign was the return of US buyers to Première Vision in Paris. This was heartening, as US buyers have been staying away since the beginning of the downturn.
Another positive factor was the quality of the fabrics themselves. Manufacturers, particularly the Italian mills, have not allowed difficult trading conditions to deter them from investing creative endeavour and resources in order to make products of high quality and ingenuity.
Cotton and linen remain the prime summer fibres. The “craft” skills and expertise involved in fabric making and finishing have been deployed to turn these natural fibres into materials with a notable fluidity and movement about them. At the same time, a trend towards less formal and more casual dressing has been underpinned by fabrics with a softer and more supple feel. In many fabrics, this has been attained by giving materials a washed and laundered finish.
Some of the most innovative fabrics are being produced in Japan. As was shown at Texworld in Paris, the quality of fabrics from sources outside Europe, particularly China and India, is of increasingly high quality. European mills, led by Italian firms, decided in 2005 to concentrate on high quality fabrics aimed at the upper end of the market. As a result, the European industry has become much smaller. But it is mainly thanks to this policy that the industry has been able to battle through the downturn with hope of success.
Table of Contents
Survey of the European Fabric Fairs for Spring/Summer 2011
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