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Fast track: using crowd funding via Kickstarter to finance ventures in performance apparel and wearable technology
published in Issue 52, 1st quarter 2015
Using crowd funding, textile technologies and fabric properties -- such as antimicrobial effects, new fibre constructions and performance coatings -- are being brought to a fresh audience, even after they have been promoted by performance apparel fabric manufacturers for some time. The player best known in the crowd funding field is Kickstarter, a USA-based website which has funded 87,103 projects since its foundation in 2009. Many of the leading Kickstarter projects include devices for tracking health activities and sports performance as well as product developments in apparel and footwear. This report provides an introduction to Kickstarter and discusses its key success stories in the field of performance apparel and wearable technology -- namely Bragi, COBI, Flint and Tinder, Ministry of Supply, Pebble, and Tribesports. Bragi has developed a set of smart wireless headphones for the sports and fitness market called the Dash while COBI has created a system for cyclists which combines a bicycle navigation system, fitness interface and weather barometer. Flint and Tinder has developed a premium sweatshirt with a ten-year guarantee and the Ministry of Supply has developed the Apollo dress shirt incorporating the latest textile technologies. Meanwhile, Pebble has created Pebble Time -- a smart watch which incorporates fitness tracking applications -- and Tribesports has developed competitively priced performance sports apparel.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.
In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.
You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.
A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.