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Profile of Musto: a premium nautical apparel brand
published in Issue 43, 4th quarter 2012
Musto, a UK-based company, is one of the world's leading suppliers of technologically advanced apparel for sailing and other outdoor pursuits. The company was founded in 1965 by Keith Musto, an engineer who seized an opportunity to combine his technical skills with his intimate knowledge of water sports in order to create apparel which would enable wearers to pursue their sport without feeling uncomfortable. Musto is renowned for its innovative approach to apparel design, and it uses a number of high-tech fabrics and technologies to produce garments which are said to be both functional and fashionable. The company also makes apparel for equestrian sports, and in this field it takes pride in its royal connections. The brand is worn by Queen Elizabeth II and also by her granddaughter, Zara Phillips -- an accomplished equestrian. Ms Phillips and many other individuals who excel in their sporting disciplines have collaborated with Musto to design, develop and test the company's apparel ranges. Today, these ranges appeal to elite athletes as well as mainstream consumers. Although the outlook for the retail apparel sector worldwide is harsh, Musto is confident that it can capitalise on the strength of its brand to grow its business. The report highlights the company's development, products, technologies and innovations, sponsorships, endorsements and financial performance, as well as providing an outlook for the future.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
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company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
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