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Performance Apparel Markets
Issue 33:
2nd Quarter 2010

Product Overview
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Reports in this issue
Fast track: US retail sales in six performance apparel sectors (9 pages)
Performance apparel markets: product developments and innovations, 2nd quarter 2010 (8 pages)
Snow sports apparel: reaching new heights of comfort and protection (31 pages)
Profile of Helly Hansen: a pioneer in performance outerwear (13 pages)
Performance apparel markets: business update, 2nd quarter 2010 (16 pages)

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Snow sports apparel: reaching new heights of comfort and protection

Buy 'Snow sports apparel: reaching new heights of comfort and protection' now 31 pages, published in Issue 33, 2nd Quarter 2010  
Report price: Euro 600.00; US$ 785.00  

Clothing and accessories worn for snow sports and leisure activities in the mountains are designed not only to keep the wearer warm and dry but also to enhance performance and protect against the dangers often encountered on mountainous terrain.

Thanks to innovations in fabric technology and the increasing use of new materials, snow sports enthusiasts are able to spend many hours in below-freezing temperatures without becoming cold or wet. Garments capable of keeping out rain and snow while allowing perspiration to escape have revolutionised the snow sports apparel industry. High technology and sophisticated laminates, such as Gore-Tex, are used in conjunction with moisture-wicking base layers and insulating middle layers to make sports such as skiing and snowboarding a safer and more comfortable experience.

In recent years, garments made from high-tech fabrics such as lightweight soft shells—which combine insulation with the durability and weather resistance of a hard shell—have gained widespread appeal and consigned duvet-like ski jackets to 1980s history.

The availability of clothing which is more comfortable has, no doubt, contributed to the strong popularity of skiing and snowboarding, and companies in the industry are racing against each other to develop the perfect solution for cold weather apparel.

Looking ahead, manufacturers face a number of major challenges, not least of which is the impact of climate change on snowfall and hence participation rates in skiing and snowboarding. Nonetheless, the future is bright for those companies which can drive technological developments and thereby gain a competitive advantage in an overcrowded marketplace. For other companies, the key to success lies in targeting niche segments in the market such as clothing designed specifically for women or specific sports categories.

Table of Contents
Snow sports apparel: reaching new heights of comfort and protection
  • Summary
  • Introduction
  • Characteristics of the snow sports market
  • Trends in the snow sports market
  • Long-term prospects for the snow sports market
  • Development of skiing
  • Development of snowboarding
  • Development of fashion in snow sports apparel
  • Essential characteristics and properties of apparel for snow sports
  • Types of apparel for skiing and snowboarding
  • Functional features of apparel for skiing and snowboarding
  • Accessories worn by skiers and snowboarders
  • Key suppliers in the snow sports apparel market
  • Examples of high performance fibres and fabrics used in snow sports apparel
  • Conclusion

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Related Reports  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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