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Profile of Lululemon Athletica: a specialist in stylish fitness apparel
published in Issue 45, 2nd quarter 2013
Lululemon Athletica, based in Canada, specialises in the design and sale of technical apparel and accessories for athletic pursuits such as yoga, running and general fitness at premium prices. The company has carved out a lucrative niche in the athletic apparel market by supplying high performance, stylish yoga wear which has attracted a cult-like following among women. Over the past four years, its sales and operating profit have risen at compound annual growth rates (CAGR) of more than 40% and 60%, respectively. This enviable growth has attracted a number of major sportswear companies -- including Nike and Adidas -- into a market in which Lululemon once enjoyed a virtual monopoly. As a result, competition has intensified and therefore the company is expanding into new product categories and geographical markets in an attempt to achieve a more diversified customer base. The company has projected that sales in its 2013/14 financial year will grow by at least 20%. The report includes analysis of the company's: development; corporate mission and strategy; corporate social responsibility (CSR) policies; products and product sourcing; distribution, sales and marketing; competitors; and financial performance. The report also includes an outlook for the future. This report serves as an indispensable case study for those who want insight on a company which has grown to become a market leader in a niche industry.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.
In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.
You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.
A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.