Talking strategy: Corin Wood-Jones of the Better Cotton Initiative discusses the benefits of Better Cotton

10 pages, published in Issue 34, January 2017   Report price: Euro 305.00; US$ 400.00

The need for industries to be run sustainably and socially responsibly has grown in recent years, and in the production of cotton there are several improvements which can be made – including reductions in water and pesticide usage and the alleviation of smallholder poverty. In this edition of "Talking strategy", Corin Wood-Jones, Senior Programme Manager – Global Supply at the Better Cotton Initiative (BCI), explains how BCI has successfully helped farmers to use pesticides and water more efficiently while improving yields and profits. Also, he provides insight into the challenges facing cotton producers and the cotton supply chain as a whole. Furthermore, he explains how cotton growers are able to benefit from working with BCI, he describes the structures which BCI is putting in place to improve practices in the supply chain, and he discusses plans which BCI has for the future.

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