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Special Reports
Selling Textiles and Clothing in France: The Franchise Route

Published in November 1993

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Table of Contents   

CHAPTER 1: INTRODUCTION
Franchising: Manufacturers' Fast Track to Retail Markets
Nature of Franchising
Retail Franchising in France
Categories of Franchise
CHAPTER 2: BACKGROUND TO FRANCHISING IN FRANCE
The Franchise Contract
Franchising Costs and Charges
The Importance of Retail Franchising
Combined Multiple Retailing and Franchising
CHAPTER 3: SIZE AND STRUCTURE OF TEXTILES AND CLOTHING RETAIL FRANCHISING
Scale of General Franchise Activity
Activity in Textiles and Clothing
Size and Structure of Textiles and Clothing Franchising
Companies Involved
CHAPTER 4: FRANCHISING OPERATIONS IN FRANCE AND ABROAD
Operations in France
Operations in Foreign Countries
Foreign Textiles and Clothing Franchises Active in France
CHAPTER 5: SUMMARY AND PROSPECTS
Signs of Maturity
Polarisation of Operational Styles
Effects of Recession
The Future
CHAPTER 6: PROFILES: WOMEN'S OUTERWEAR
Caroll
Devernois
Escada
Gérard Pasquier
Jean Chancel
Kookaï
Laurel
Max Mara
CHAPTER 7: PROFILES: MEN'S OUTERWEAR
Bayard
Carnet de Vol
Harryland
Old River
Status CHAPTER 8: PROFILES: FRANCHISES OFFERING BOTH WOMEN'S AND MEN'S OUTERWEAR
Camaïeu Femme and Camaïeu Homme
Jean Cacharel
Rodier
CHAPTER 9: PROFILES: CASUAL AND SPORTSWEAR
The Athlete's Foot
Benetton
Chausport
Levi's Store
New Man
Stefanel
CHAPTER 10: PROFILES: CHILDREN'S CLOTHING
Catimini
Chattawak
Clayeux
Jacadi
Kid Cool
Marèse
Petit Bateau
Sergent Major
Tartine et Chocolat
Z-La Marque des Z'Enfants
CHAPTER 11: PROFILES: LINGERIE, WEDDING DRESSES, MOTHER-TO-BE AND NURSERY PRODUCTS
Etam Lingerie
Natalys
Prénatal
Pronuptia
CHAPTER 12: PROFILES: HOUSEHOLD TEXTILES, HANDKNITTING YARNS, HABERDASHERY, CRAFT AND OTHER GOODS
Carré Blanc
Descamps
Geneviève Lethu
Imagine
Phildar
Pingouin
Souleiado
APPENDIX 1: SUMMARY OF FRANCHISES BY RETAIL SECTOR
APPENDIX 2: LIST OF SPECIALISED TEXTILES AND CLOTHING RETAIL NETWORKS
Women's Outerwear
Men's Outerwear
Shirts
Men's and Women's Sportswear
Children's Clothing
Nursery and Expectant Mothers' Products
Lingerie
Wedding Dresses and Accessories
Household Linen
Hand Knitting Yarns
Household Textiles
Haberdashery and Fabrics
INDEX OF BRAND AND COMPANY NAMES