Special offer: The ultimate guide to denim innovation
Throughout April 2019: 50% off our report on product developments and innovations in denim
The global denim fabric industry has been negatively affected by a number of factors in recent years—not least slower economic growth in China, the EU and the USA, the three main consumer markets for jeans.
To succeed in difficult economic climates, denim manufacturers have had to embrace innovation in order to differentiate themselves from their competitors and appeal to frugal consumers.
In line with fashion trends, denim manufacturers have also been—and continue to be—under pressure to add value to their product offerings by innovating in terms of design, style and functionality.
Moreover, consumers are growing increasingly aware of the damaging impact which the industry is having on the environment. This has put manufacturers under pressure to embrace environmental sustainability in their supply chains.
Throughout April 2019, buy our 21-page report "Denim: product developments and innovations" at half the usual price and discover more about the latest product developments and the leading innovators in the industry which are revolutionising denim.
The latest product developments include:
environmentally sustainable indigo dye and yarn dyeing technology;
spray dyeing procedures;
denim fabrics which incorporate Tencel Lyocell with Refibra‚??a fibre developed by Lenzing which is biodegradable in soil and in sea water;
stretch denim fabric;
flame resistant jeans;
Cradle to Cradle Certified Gold standard jeans;
a manufacturing process for made-to-measure jeans which uses body scanning technology; and
an online tool which enables customers to personalise their denim.