Profile of Raymond: Growth Through Foreign Collaboration and Vertical Integration

22 pages, published in Issue 129, May-June 2007   Report price: Euro 395.00; US$ 520.00

Raymond is one of India?s leading fabric and garment manufacturers. In 2006/07 alone its textile and clothing operations?including wholly owned subsidiaries and joint ventures?generated sales of Rs11.1 bn (US$283 mn). From its origins and core strengths in worsted suiting fabrics, the company has diversified into the production of denim fabrics, cotton shirtings and garments. It has also built up a presence in retailing and, as such, it claims to be India?s largest fabric and garment retailer.

Since 2001 Raymond has been expanding aggressively through divestment, collaborations and joint ventures with foreign firms, as well as capacity expansions. In 2001 it acquired Regency Texteis Portuguesa?a plant in northern Portugal which manufactures suits, jackets and trousers for the European market?and in 2002 it bought ColorPlus Fashions. Since then it has set up four joint ventures, namely Raymond Zambaiti, Raymond Fedora, Raymond UCO Denim and Gas Apparel. It has also established three wholly-owned clothing manufacturing subsidiaries: Silver Spark Apparel, Everblue Apparel and Celebrations Apparel. In addition, it has added approximately 25 mn metres of annual fabric capacity to its existing plants.

Raymond has also become vertically integrated by constructing state-of-the art facilities for its garment manufacturing companies as well as design studios established through joint ventures and retail operations. Raymond sees retail expansion as an important way to penetrate the market and increase sales even further. The company has over 400 retail and brand stores across 170 cities in India and the Middle East. Recently, it opened its 350th The Raymond Shop in India, and plans to increase this number to 950 by 2010. It also has exclusive standalone stores which stock its brands?including Manzoni, Park Avenue, ColorPlus, Parx, Be:, and Zapp!. These stores are on the increase as the company broadens its product portfolio.

Profile of Raymond: Growth Through Foreign Collaboration and Vertical Integration

• Summary
• Introduction
• Company Development
• Market Strategy and Business Operations
• Worsted Suiting Fabrics
• Worsted Suits and Formal Trousers
• Denim Fabric: Raymond UCO Denim
• Denim Apparel
• Shirting Fabrics
• Shirts
• Woollen Fabric
• Apparel Brands
• Retail Stores
• Financial Performance
• Outlook

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• Denim fabric: global trade and leading players, May-June 2007, (May-June 2007)
• Foreign Investment and Collaboration in India's Textile and Apparel Industry, (March-April 2007)
• Sourcing Apparel from India, ( January-February 2007)

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