Profile of Dogi: A World Leader in Stretch Knitted Fabrics

Dogi, based near Barcelona, Spain, produces, dyes and finishes stretch knitted fabrics for underwear, lingerie, and high fashion swimwear. Its products are sold to some of the world?s leading companies?including Sara Lee, Marks & Spencer, Vanity Fair and Triumph. Dogi also makes fabrics for sportswear where durability, comfort, breathability, waterproofness, high wickability and stretch are important features. Dogi was a supplier of fabric to Nike for sportswear worn at the Sidney 2000 Olympic Games.

In January 2001 Dogi became a participant company of DuPont?s Lycra Assured programme?a worldwide alliance promoted by DuPont, the manufacturer of Lycra brand elastomeric fibre. Dogi has also developed fabrics bearing the Oeko-Tex Standard 100 label. During the 1990s Dogi embarked on a process of strategic restructuring and internationalisation of production and sales. In 2001 it bought several elastic fabric businesses which Sara Lee Corporation had earlier acquired from Courtaulds Textiles. Dogi now has factories in China, France, Germany, Mexico, the Philippines and Thailand. It has formed a strategic alliance with the French company Noyon and has opened international sales offices. In August 2002 Dogi announced further investment plans for its plants in China and the Philippines. Its aim is to boost Asian sales in preparation for the liberalisation of textile and garment trade in 2005.

Dogi is strategically well placed to target the world?s leading growth markets. However, its record of continuous profits growth has been hit by the global downturn. Dogi will need to return to profitability quickly if it is to meet its loan repayment commitments and achieve its aim of becoming the number one global supplier of stretch fabrics

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