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Performance Apparel Markets
Issue 9:
2nd Quarter 2004

Product Overview
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Reports in this issue
Fast track: ISPO Summer 2004
Performance apparel markets: product developments and innovations,2nd quarter 2004
UV protective fibres and fabrics: function and fashion for a health-conscious age
Profile of L-Fashion Group: a sportswear and outdoor clothing specialist
Performance apparel markets: business update,2nd quarter 2004

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UV protective fibres and fabrics: function and fashion for a health-conscious age

published in Issue 9, 2nd Quarter 2004  

Growing consumer demand for increased sun protection has driven the sun care market into innovative areas, including UV protective clothing. Such growth highlights the importance for consumers of the protective aspect of clothing as opposed to fashion or utilitarian functions. UV protective clothing offers more durable protection against the harmful effects of the sun’s rays than sunscreen. Clothing which provides built-in protection against UV radiation offers consumers an additional defence against skin cancer—one of the most preventable, but also one of the most prevalent, forms of cancer.

Before the 1990s, consumers were largely unaware of the role of clothing in UV protection and therefore showed little interest in this performance feature. Unlike most other performance features, UV protection in clothing can not be seen or felt and many people do not understand what it does. Moreover, they are largely unaware that the UV protective property of clothing can be improved. Now, however, there is growing demand for casual and active apparel which can block the sun’s rays without hindering the wearer’s enjoyment of outdoor pursuits. Fabrics with higher levels of sun protection should therefore have a competitive edge in an increasingly health-conscious age.

However, there is currently no legislation requiring the testing and labelling of apparel fabrics used to block UV radiation. Consumers are left to decide for themselves how best to protect their skin against the effects of UV radiation. Regulation is badly needed to reassure consumers that clothing being marketed as sun protective does indeed protect against the harmful effects of UV radiation. Only when this is in place will the market for UV protective fibres and fabrics really take off.

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Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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