Summer sportswear: providing cool comfort

35 pages, published in Issue 41, 2nd quarter 2012   Report price: Euro 600.00; US$ 785.00

Summer sportswear represents one of the largest single categories of sporting goods -- a market worth over US$315 bn worldwide. Several companies have achieved great success in meeting consumer demand for performance apparel which combines function and fashion, and their brands enjoy widespread popularity. Also, the market is set for significant growth as an increasing number of consumers pursue healthy, active lifestyles. This report provides a wealth of information on: the sporting goods industry; the development of sportswear; sports participation; the characteristics and performance features of summer sportswear; fabrics and technologies used in summer sportswear; the effect of apparel on athletic performance; and key players in the summer sportswear market. It also looks at the role of fashion in summer sportswear, provides examples of products and technologies used in summer sportswear, and speculates on the future of the sportswear industry.

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• Profile of Mizuno: a world-renowned sports brand, (2nd quarter 2012)
• Smart textiles and wearable technology: opportunities for life enhancement and health management, (4th quarter 2011)

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
	reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
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	company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
	business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry ? and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology ? and the sector?s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
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