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Fast track: message from ISPO 2010--sports brands should pursue the older generation
published in Issue 31, 4th quarter 2009
ISPO 2010—held in Munich during February 7-10, 2010—once again broke all records in terms of exhibitors and visitors. Its success reflects growth in the markets for sportswear and equipment in most parts of Europe.
The event attracted around 2,000 exhibitors, of whom 83% were from outside Germany. Also, the organisers claim to have drawn over 64,000 visitors—7% more than in 2009—from no fewer than 177 countries.
ISPO (International Trade Fair for Sports Equipment and Fashion), now in its 40th year, is the world’s largest and most diverse exhibition for the sports community.
The event is dominated by brand companies which emphasise the design of their products and the sporting advantages to be gained by using them. And at the receiving end of those companies’ promotional campaigns, there is a dedicated proportion of consumers who are willing to pay hefty premiums to obtain them. As a result, the value added in sports apparel goes far beyond that which prevails in apparel markets in general.
Significantly, for the third year running, European sporting goods retailers performed better than the retail sector as a whole in 2009, according to an organisation representing European sporting goods retail associations, Fédération Européene des Associations de Détaillants en Articles de Sport (Fedas).
Moreover, it is generally believed that sales will be boosted further in 2010 as a result of the Vancouver 2010 Winter Olympic Games in Canada in February as well as the football World Cup in South Africa in June-July. A further boost should come from the gradual improvement expected in the economies of major markets during the year.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
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