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Performance Apparel Markets
Issue 25:
2nd Quarter 2008

Product Overview
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Reports in this issue
Fast track: new uses for wearable health monitoring technology (5 pages)
Performance apparel markets: product developments and innovations, 2nd quarter 2008 (13 pages)
Fleece fabrics and garments: lightweight warmth for better performance (23 pages)
Profile of Lowe Alpine: a pioneer in the outdoor leisure market (12 pages)
Performance apparel markets: business update, 2nd quarter 2008 (25 pages)

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Profile of Lowe Alpine: a pioneer in the outdoor leisure market

Buy 'Profile of Lowe Alpine: a pioneer in the outdoor leisure market' now 12 pages, published in Issue 25, 2nd Quarter 2008  
Report price: Euro 395.00; US$ 520.00  

Lowe Alpine is a pioneer in the outdoor leisure market. It has earned a strong reputation for the quality of its outdoor apparel and equipment and for its highly innovative approach to product development and design.

The Lowe Alpine brand appeals to those with a love for the outdoors and is particularly popular among climbers and alpinists. It is internationally recognised and sold in more than 30 countries.

Like many of its rivals in the outdoor industry, the company was established by outdoor enthusiasts with a vision to improve upon a product already on the market, in this case climbing gear. It was founded in 1967 by Greg Lowe, with the assistance of Jeff and Mike Lowe. All three were keen mountaineers. The original vision and enthusiasm of the founders still pervade the organisation, and there is a large number of outdoor enthusiasts among the company’s staff.

Since Lowe Alpine was established, it has had five owners—the latest being Italy-based Asolo. Not surprisingly, the frequent change of ownership has been disruptive for the company’s operations. Nonetheless, the company has not been distracted from its primary focus on innovation. Indeed, Lowe Alpine is defined by innovation, and many of its new products and technologies have won widespread acclaim.

In the future Lowe Alpine will continue to do what it does best in a bid to remain faithful to its core customer group—outdoor enthusiasts in general and mountaineers in particular. It therefore has no immediate plans to diversify into new product areas although it hopes to broaden the appeal of its brand among mainstream consumers.

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Related Report  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

This is what our customers say:
"I must congratulate your editorial team for the mammoth data collated from across the world, issue after issue; the data … is quite well researched and generally difficult to find."
(Sanjay Chawla; Editor in Chief; DFU Publications)