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Profile of Lowe Alpine: a pioneer in the outdoor leisure market
published in Issue 25, 2nd Quarter 2008
Lowe Alpine is a pioneer in the outdoor leisure market. It has earned a strong reputation for the quality of its outdoor apparel and equipment and for its highly innovative approach to product development and design.
The Lowe Alpine brand appeals to those with a love for the outdoors and is particularly popular among climbers and alpinists. It is internationally recognised and sold in more than 30 countries.
Like many of its rivals in the outdoor industry, the company was established by outdoor enthusiasts with a vision to improve upon a product already on the market, in this case climbing gear. It was founded in 1967 by Greg Lowe, with the assistance of Jeff and Mike Lowe. All three were keen mountaineers. The original vision and enthusiasm of the founders still pervade the organisation, and there is a large number of outdoor enthusiasts among the company’s staff.
Since Lowe Alpine was established, it has had five owners—the latest being Italy-based Asolo. Not surprisingly, the frequent change of ownership has been disruptive for the company’s operations. Nonetheless, the company has not been distracted from its primary focus on innovation. Indeed, Lowe Alpine is defined by innovation, and many of its new products and technologies have won widespread acclaim.
In the future Lowe Alpine will continue to do what it does best in a bid to remain faithful to its core customer group—outdoor enthusiasts in general and mountaineers in particular. It therefore has no immediate plans to diversify into new product areas although it hopes to broaden the appeal of its brand among mainstream consumers.
Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
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