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Performance Apparel Markets
Issue 23:
4th quarter 2007

Product Overview
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Reports in this issue
Fast track: sports wear or fashion wear? A blurring of the boundaries (6 pages)
Performance apparel markets: product developments and innovations, 4th quarter 2007 (7 pages)
Compression garments for enhanced performance (16 pages)
Profile of Under Armour: a leader in compression performance apparel (9 pages)
Performance apparel markets: business update, 4th quarter 2007 (32 pages)

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Profile of Under Armour: a leader in compression performance apparel

Buy 'Profile of Under Armour: a leader in compression performance apparel' now 9 pages, published in Issue 23, 4th quarter 2007  
Report price: Euro 275.00; US$ 365.00  

Under Armour is a relative newcomer to the performance apparel industry. The company entered the sports clothing business in 1996 by launching a high-tech, moisture wicking compression T-shirt. The shirt represented a major breakthrough. It propelled the company into dominance in the compression segment of an overcrowded sportswear market, thereby placing it well ahead of much larger rivals such as Nike. Indeed, Under Armour has been credited with helping to establish the compression segment of the market over the past decade.

The development of a moisture wicking compression T-shirt laid the groundwork for the creation of a company with a strong culture of innovation. Such a culture has enabled Under Armour to greatly expand its product range, and hence to silence many who had asserted that company would be a onehit wonder. In fact, Under Armour has carved a highly profitable niche for itself in the fiercely competitive sporting goods market, by creating products which live up to their promise of enhancing comfort and performance.

The company has enjoyed explosive growth over the past decade, thanks in no small measure to its unique marketing and branding strategy and its exemplary customer service. Not surprisingly, it is optimistic about its prospects, and has projected that its sales and earnings will grow by 20-25% per annum over the long term.

Table of Contents
Profile of Under Armour: a leader in compression performance apparel
  • Summary
  • Introduction
  • Company development
  • Products
  • Sourcing and distribution
  • Sales and marketing
  • Financial performance
  • Outlook

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Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

This is what our customers say:
"I can't believe I never ran across Textiles Intelligence when I was in graduate school. While researching today I found it..it was like finding gold. GREAT JOB!!!"
(Researcher/Writer; [TC]˛ (Textile Clothing Technology Corp), Cary NC,)