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Performance Apparel Markets
Issue 18:
3rd Quarter 2006

Product Overview
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Reports in this issue
Fast Track: targeting women (6 pages)
Performance apparel markets: product developments and innovations, 3rd quarter 2006 (7 pages)
Surfwear and surf-inspired clothing (20 pages)
Billabong International: a leading supplier of surfwear (12 pages)
Performance apparel markets: business update, 3rd quarter 2006

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Surfwear and surf-inspired clothing

Buy 'Surfwear and surf-inspired clothing' now 20 pages, published in Issue 18, 3rd Quarter 2006  
Report price: Euro 395.00; US$ 520.00  

The market for surfwear and surf-inspired apparel is large and has significant potential for growth. It is thought to be worth US$13 bn a year although its size is difficult to estimate because of variations in definitions. Only about half of those purchasing surfwear are thought to be participants in boardsports themselves. The other half are buying into the image and lifestyle that the brands represent.

An essential garment for all regular surfers is a wetsuit. This is a tight-fitting outfit made of neoprene—a stretchy, synthetic rubber developed by DuPont. The wetsuit, which was first created in the 1950s, works on the concept that the wearer does not need to stay dry to stay warm.

Also critical for surfers are boardshorts, which are swimwear items for wearing in warmer conditions. Boardshorts are generally worn long and baggy, and are made from quick drying technical fabrics such as those made from polyester or nylon.

Boardshorts have also achieved considerable success outside the surfing community as fashionwear. As such, they are considered to be the “killer product” in the beachwear market.

Three major brands dominate the surfwear market: Quiksilver, Billabong, and Rip Curl. All three originated in Australia, although Quiksilver, the largest player, is now US-owned and USA-based.

The growth of the surfwear industry since the 1990s is largely attributable to the increase in the number of female surfers—and those who aspire to be like them. However, in a fiercely competitive market, surf brands have had to diversify into other boardsports such as snowboarding and skateboarding with the aim of generating sales all the year round.

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Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

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