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Global Apparel Markets
Issue 44:
January 2020

Product Overview
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Reports in this issue
(168 pages)
Talking strategy: rising to the challenge of making denim jeans more environmentally sustainable (8 pages)
Prospects for the textile and clothing industry in China, 2020 (54 pages)
Global apparel markets: product developments and innovations, January 2020 (16 pages)
Global apparel trade and trade policy: the world's leading clothing exporters and key markets, January 2020 (43 pages)
Global apparel markets: business update, January 2020 (27 pages)

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Talking strategy: rising to the challenge of making denim jeans more environmentally sustainable

Buy 'Talking strategy: rising to the challenge of making denim jeans more environmentally sustainable
' now 8 pages, published in Issue 44, January 2020  
Report price: Euro 305.00; US$ 400.00  


A large proportion of consumers believe that cotton apparel is more "environmentally friendly" than apparel made from synthetic fibres. But the reality is that cotton apparel can cause immense damage to the environment—from the cultivation of cotton fibre to the dyeing and finishing of cotton garments and the laundering of the garments by consumers. The cultivation of cotton fibre involves huge amounts of pesticides, artificial fertilisers and water. In particular, it has been estimated that 2,565 litres of water are consumed in the growing of the cotton used in the manufacture of one pair of jeans. Even more water is consumed during fabric production, garment laundering and rinsing and washing operations in fabric dyeing or finishing processes. Also, a vast amount of water is consumed in consumer care during the lifetime of the jeans. In order to address the damage which is being caused to the environment by the textile industry, a great deal of work is being done to improve product and process sustainability. Some of the efforts are voluntary. But others are being forced by regulatory changes, and the expectation is that regulations will become more intense and widespread in the years to come. In this report, Robin Anson examines some of the latest developments which are aimed at making denim and jeans production more environmentally sustainable.

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Product Overview   

Global Apparel Markets provides intelligence, analysis and insight on the global apparel industry.
What's in it?

Each issue contains: essential information on trade and trade policy; news from leading brands, companies and other organisations; analysis of key geographical markets; and expert opinions on strategy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from industry experts

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive information on the latest business developments

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel industry.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"if the first edition of Global Apparel Markets is an indication of what is to follow, it should soon establish itself as a must read publication for those of us associated with this continuously changing industry"
(Derek Dickins; Prime Source Forum)