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Global Apparel Markets
Issue 8:
4th Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: flexibility is the key to success in emerging markets (6 pages)
Technological developments in the clothing industry (17 pages)
Global apparel markets: product developments and innovations, 4th quarter 2009 (8 pages)
Trade and trade policy: world clothing trade and key emerging markets (33 pages)
Global apparel markets: business update, 4th quarter 2009 (25 pages)

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Talking strategy: flexibility is the key to success in emerging markets
Buy 'Talking strategy: flexibility is the key to success in emerging markets' now 6 pages, published in Issue 8, 4th Quarter 2009  
Report price: Euro 275.00; US$ 365.00  


Since the start of the global economic slowdown, clothing retailers have been striving to establish themselves in non-traditional emerging markets in order to compensate for the fall in demand from consumers in developed countries.

Indeed, as early as 2008, no less than 30% of growth in world imports was generated by 14 key markets—Argentina, Australia, Brazil, Chile, China, Croatia, the Czech Republic, Greece, India, Israel, Poland, Turkey, Ukraine and Venezuela—as demand in industrialised nations started to fall away.

For many brands, these efforts have centred around finding, building and maintaining strategic partnerships with local companies which have well established distribution and retail networks in the country in question—mostly in the form of licensing and distribution agreements or joint venture partnership arrangements. Alternatively, some brands have set up distribution facilities in new markets from scratch, by building, renting or acquiring warehouses, retail outlets and, if necessary, factories themselves.

In most cases, making the foray into a new market, either through a strategic partnership or organic expansion, involves a high degree of investment on the part of the brand owner, especially when establishing new stores. And such investment will feel more risky than usual if the country where the capital is being spent has challenging social, economic and political differences compared with the investing firm’s existing foreign markets.

In “Talking strategy” this quarter, Tim Wheeler, the president of the International division of the global underwear brand Jockey International, provides insight into the process of building and establishing a brand in emerging markets. In doing so, he explains that the key to success is to remain as flexible and open-minded as possible, and to expect—and even encourage—new and innovative ways of doing business.

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Related Reports  
Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy – to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

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