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Global Apparel Markets
Issue 6:
2nd Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: selling apparel in Japan (10 pages)
Online clothing retailing: profiles of six companies (34 pages)
Global apparel markets: product developments and innovations, 2nd quarter 2009 (14 pages)
Trade and trade policy: the US clothing import market, 2nd quarter 2009 (18 pages)
Global apparel markets: business update, 2nd quarter 2009 (29 pages)

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Online clothing retailing: profiles of six companies
Buy 'Online clothing retailing: profiles of six companies' now 34 pages, published in Issue 6, 2nd Quarter 2009  
Report price: Euro 600.00; US$ 785.00  


Online clothing retailing is a well established sales channel in most developed countries. In 2008 clothing was the fastest growing category of products to be sold online in the UK and the USA. And in China and France it was the largest category in terms of value.

Online retailing offers distinct benefits for shoppers and retailers. From the point of view of the shopper, comparisons of products can be made quickly and easily from the privacy of the shopper’s own home. At the same time, retailers can offer a broader range of products than they are able to do in physical stores. Also, the cost of running an online store is only a fraction of the cost of running a physical shop—especially in terms of rent, rates and staffing. In addition, online shopping provides companies with the opportunity to expand into new markets without needing to invest in physical retail sites.

There are, however, a number of challenges for online clothing retailers to overcome—including the fact that customer loyalty is notoriously hard to retain. Also, online selling results in a much higher level of returns than retailing via physical stores—which is largely due to the fact that online shoppers can not try on the clothing before buying.

Broadly speaking, the strategies of online retailers can be grouped into two categories: multi-channel retailing and online-only retailing. Multi-channel retailing is the most common strategy among large clothing retailers. It allows a firm to use its website as a marketing tool, and enables customers to browse items before trying them on in a physical store. Examples of multi-channel retailers include USA-based Gap, the UK’s Marks and Spencer (M&S) and India-based Future Bazaar—owned by Future Group, the proprietor of Pantaloon Retail.

Online-only retailing involves selling branded clothing exclusively via the Internet. Examples of online-only retailers include UK-based Asos, and Italy-based Yoox. Online-only retailers are characterised by the fact that they offer vast ranges of products—because they are not limited by physical shelf space.

In addition to these strategies, a number of clothing companies have made a foray into online retailing by forming strategic partnerships with established e-commerce companies, such as Bivolino, in order to minimise risk.

Table of Contents
Online clothing retailing: profiles of six companies
  • Summary
  • Introduction
  • Selected strategies of online clothing retailers
  • Outlook
  • Gap
  • Asos
  • Yoox
  • Marks & Spencer (M&S)
  • Future Bazaar
  • Bivolino

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Related Report  
Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy – to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

Individual issues are also available for purchase. Our customer service team will be pleased to advise you on the most suitable method of purchasing.

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