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Global Apparel Markets
Issue 6:
2nd Quarter 2009

Product Overview
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Reports in this issue
Talking strategy: selling apparel in Japan (10 pages)
Online clothing retailing: profiles of six companies (34 pages)
Global apparel markets: product developments and innovations, 2nd quarter 2009 (14 pages)
Trade and trade policy: the US clothing import market, 2nd quarter 2009 (18 pages)
Global apparel markets: business update, 2nd quarter 2009 (29 pages)

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Talking strategy: selling apparel in Japan
Buy 'Talking strategy: selling apparel in Japan' now 10 pages, published in Issue 6, 2nd Quarter 2009  
Report price: Euro 275.00; US$ 365.00  


Observers in the West may be surprised to read that, according to forecasts made by the Economist Intelligence Unit on August 28, 2009, demand for clothing and footwear in Japan will grow by 3.2% in 2009—despite the fact that the country’s economy has been in recession for much of the year. This apparent paradox can be explained by the fact that clothing shopping in Japan is relatively insensitive to swings in economic growth—and this is a key benefit for clothing firms which are active in the country.

However, entering the Japanese market is not without its challenges. One of the key areas of complexity for Western firms is that of culture. Specifically, Japanese buyers prefer to take time over negotiations. Also, they are meticulous about quality, and they would choose to carry out research and evaluate a sample in-depth rather than rush to get a product in the stores in time for the start of a new season. This behaviour stems mainly from the fact that Japanese retailers are fastidious about retaining customers, and they fear that those customers would be lost if they bought defective clothing.

Another cultural characteristic is that of loyalty. Customers tend to remain faithful to their favourite brands for many years—as long as retailers meet their expectations with respect to quality and service. Having said that, Japan is renowned for its high levels of quality and service, so meeting those expectations is not easy.

  • Talking strategy: selling apparel in Japan
  • Setting the scene
  • Paul Alger’s view
  • Case study: Richard Craig’s view

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Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy – to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

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