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Talking strategy: how ethical is your brand?
published in Issue 39, June 2018
Consumers care about the story behind the products they buy, and they are increasingly demanding clothing which has been manufactured in an ethical way—using environmentally sustainable materials and by workers who are treated fairly by their employers. However, many brands find it difficult to identify and locate good manufacturers with whom they can work, and there are many grey areas for brands to navigate when creating an ethical brand. This report outlines some of the findings resulting from an interview by Textiles Intelligence with Gus Bartholomew—the co-founder of Supplycompass, a company which specialises in helping brands to work with socially responsible suppliers—and it examines: the circular economy and the principle of "reduce, reuse, recycle"; certification; labelling; and support provided by ethical standards organisations and initiatives such as the Ethical Fashion Forum (EFF), the Ethical Trading Initiative (ETI), Made-By, and the World Fair Trade Organization (WFTO). The report also examines some of the strategies followed by four ethical brands—namely H&M, Know The Origin, Páramo, and Unifi—and it provides three examples of online platforms which help consumers to find ethical brands, namely Good on You, Our Good Brands and What's Your Legacy?
Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.
Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy – to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.
Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
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