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Global Apparel Markets
Issue 24:
4th quarter 2013

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Reports in this issue
Talking strategy: Deepa Hingorani of Karl Lagerfeld discusses production and sourcing strategies for accessible luxury brands
Profile of Madura Fashion & Lifestyle: a leading retailer of premium branded apparel in India
Global apparel markets: product developments and innovations, 4th quarter 2013 (9 pages)
Trade and trade policy: clothing imports, consumer expenditure and trends in five emerging markets: Brazil, Colombia, India, Kazakhstan and Peru (30 pages)
Global apparel markets: business update, 4th quarter 2013 (28 pages)

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Profile of Madura Fashion & Lifestyle: a leading retailer of premium branded apparel in India
published in Issue 24, 4th quarter 2013  


Madura Fashion & Lifestyle, based in Bangalore, is a leading retailer of branded apparel in India. The company is active mainly in the men's wear segment, and sells its products through an extensive network of stores as well as online. In January 2012 Madura Fashion & Lifestyle centralised its research and development (R&D) activities in a new Knowledge Management Centre (KMC). This is the only centre of its kind in India and represents Madura Fashion & Lifestyle's commitment to innovation, and to providing consumers with quality products. In order to increase its share of the domestic apparel market, Madura Fashion & Lifestyle has identified India's emerging women's wear and children's wear markets, as well as growing demand for casual wear, as opportunities for diversification. However, the company faces challenges in the retail environment. Although Madura Fashion & Lifestyle is a large company relative to most apparel retailers in India, it may not be sufficiently diversified to compete with large-format retailers and international brands. This report highlights the company's development, corporate structure, brands and products, joint ventures, and retail and distribution network. It also provides insight into the company's business strategy, markets, competition, challenges, research and development (R&D), corporate social responsibility (CSR) and financial performance, as well as an outlook for the future. The report serves as an indispensable case study for those who want insight on a leading Indian apparel retailer.

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Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

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