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Global Apparel Markets
Issue 10:
2nd Quarter 2010

Product Overview
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Reports in this issue
Talking strategy: manufacturing apparel in China (8 pages)
Changing apparel sourcing strategies (11 pages)
Global apparel markets: product developments and innovations, 2nd quarter 2010 (11 pages)
Trade and trade policy: the US clothing import market, 2nd quarter 2010 (17 pages)
Global apparel markets: business update, 2nd quarter 2010 (22 pages)

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Talking strategy: manufacturing apparel in China

Buy 'Talking strategy: manufacturing apparel in China' now 8 pages, published in Issue 10, 2nd Quarter 2010  
Report price: Euro 275.00; US$ 365.00  

China accounts for around a third of global clothing exports. Moreover, this share looks set to increase further even though rising labour costs and the appreciation of the renminbi in recent years have caused many to question China’s ability to compete. Despite rising costs, the industry continues to be competitive on price and, more often than not, it is industries in other countries which have to lower their prices in order to remain competitive with the industry in China.

Manufacturing in the country therefore remains upbeat, and this has been aided by the apparently speedy recovery of the Chinese economy. Furthermore, working conditions in China are improving as living standards do, and this acts as a selling point among Western buyers who take corporate social responsibility (CSR) seriously and are constantly on their guard to minimise adverse consumer perceptions.

Although the Chinese market appears to be an attractive one, Western companies must overcome a number of obstacles in order to succeed in it. Among the main obstacles are the language barrier and cultural differences. Measures must also be taken to monitor manufacturing facilities in order to ensure that goods meet the quality standards of the Western buyer rather than the Chinese manufacturer as there may be significant differences.

In “Talking strategy” this quarter, Danny Coyle, a director of the China-based company Imports Oriental, provides insight into manufacturing in China and points out the advantages and disadvantages. In doing so, he explains that the key to success is not to enter the country with a Western game plan, but to understand the language and the culture, and build up strong long-term relationships with suppliers.

Table of Contents
Talking strategy: manufacturing apparel in China
  • Setting the scene
  • Danny Coyle's view

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Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy – to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

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