After studying humanities in Bonn and Paris, Isa Hofmann worked initially as a lecturer, as a freelance journalist for television (including ZDF) and for the print media, as well as for diverse publications and projects in the media segment.
Isa Hofmann held managerial positions in press and marketing departments with Messe Frankfurt GmbH from 1989 until January 2004. The focus of the acitivities were in Europe, USA and Asia. Isa Hofmann was the Initiator of the brand Avantex – International Innovation Forum and Symposium for hitec apparel textiles. She has also presented numerous lectures and publications on the subjects of fashion innovation and technical textiles.
In February 2004, Isa Hofmann became an independent consultant. The main focus of her work is on communication, marketing and innovative strategies and networking. The range of services offered by her company, Hofmann-Consulting, includes:
* preparing and holding international press conferences and promotional events; * interdisciplinary communication advice regarding marketing and press/PR activities; * contacting key accounts in industry and retail; * preparing marketing strategies and innovative event concepts; * planning and holding international symposiums and workshops; * concept and presentation of internal workshops or events; * advice to companies about the use and implementation of innovative technologies; and * full-service support in preparing for international trade-fair participation.